Across my roles at United Airlines Cargo and Rolls-Royce Business Aviation, I have led the development and execution of integrated advertising campaigns designed to grow market share, strengthen brand awareness, and deepen relationships with customers and partners. At Rolls-Royce, campaigns supported the business aviation product and services portfolio and reached audiences ranging from private jet owners to maintenance directors. At United Cargo, I lead campaigns that position the brand with shippers, freight forwarders, and strategic partners, and that bring cargo into broader consumer and cultural conversations through partnerships and entertainment tie-ins. Channels include online banners, print advertising, HTML email, webinars, presentations, events, and digital marketing across social media and company websites. Below is a summary of the strategies and projects behind this work.